White Label vs. Private Label: Which is best for your brand?

Knowing the difference between white and private label products could help your brand make optimal decisions. If you are considering adding new products, this knowledge could save thousands of dollars in product development, and most importantly, time. There is an essential distinction between white and private label products. If you are a new, or established brand, there are positives and negatives with each. Let's dig in. Let's begin by defining what